The difficulty behind creativity


A few weeks ago I visited the fantastic city of Girona and the marvelous film museum there. In part of the museum there was a gallery of film posters, now I love film posters in the same way I love album covers – a single image that attempts to distill the nature of what you are going to see or hear. I’ve always enjoyed looking at them but never really considered the creative process that goes on in order to produce a film poster and to get it right. When I walked into the exhibition I didn’t recognise any of the posters and at first I thought that it was simply because they were perhaps for the Spanish market but then I noticed that they had the correct version in miniatures so that you could compare and that the posters were infact examples that didn’t make it through the creative process.

This got me thinking a bit of how hard it must be to try and and come up with images many of which have gone down as classic pieces of art in their own right but of course each idea before it comes to fruition must go through countless revisions before we the public see the final version. I managed to sneak a few snaps of the posters that didn’t make it, some I quite like but you can understand why they didn’t make it but others you have to wonder what on earth was going on in the mind of the artist. Going through this exhibition I think has definitely given me a new found respect for this creative process and I can only imagine the amount of hair pulling that must go on – perhaps that’s why so many designers seem to have shiny pates !

Have a look and see if any of these posters should have replaced the originals.









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