The light bulb moment, we all have it don’t we? At some point, somehow something will pop into our heads, quite how it happens is one of the great wonders but happen it does. The Awkward Press have taken this idea and want to help us turn on the creative switches to our own light bulbs. A couple of days ago @24Tom tagged me in a post on Instagram from The Awkward Press, a brilliant light bulb to signify a new idea for Leeds and beyond that they have kicked off this week. The post said this :
Good Morning! We’re the awkward press. The brain child of a small creative studio based in Leeds. Our purpose? Well, you might have noticed, the news is a pretty bleak place at the moment, we don’t’ really like hearing it, seeing it, or talking about it. But we do like to stay on top of what’s going on in the world, so… Our aim at the awkward press is to create a news feed that highlights, the nice things, the inspiring things and the great people that do awesome things. Whilst also encouraging creativity, because that’s what we love! But who are our journalists, researchers, illustrators, photographers? You lot! Every week we will set a series of simple creative briefs, that won’t need hard work, you could probably do them on the bus, or whilst having a cuppa, but all will be varied and linked to the news in some way. It will be a sort of creative exercise, but mainly, a bit of fun. Our favourites responses to the briefs will be posted throughout the week, and in turn this feed will become, The Awkward Press. For now, like, share and tell people about us. We’re teaming up with one of our favourite little independent businesses in Leeds for a nifty prize give away for the best response to one of this weeks briefs. But we need some followers first! Tag us if you do decide to share, so we know who were behind us from the start. It’s always good… for future reference… Thanks guys, and have a great day!
Each brief comes as an instagram post and while it’s obviously early days I love this idea, although not being a ‘creative’ type it will I think often be a challenge to come up with something, but I’m going to have a think about it and try it out. As I’ve been running our photofun themes for a couple of years with my kids it’s interesting to be on the other end of this process.
As I can’t draw or do graphic design type things I’m going to have to think of otherways I might be able to interpret the briefs and I think that if people get involved then it will be fascinating to see the varying different ways that people might choose to interpret the briefs as well of course of their take on that brief. The current brief is below and I’ve had a little go at coming up with something but I really hope this idea comes off, people get involved and The Awkward Press becomes a fantastic creative alternative narrative to the events of the day.